EVERYTHING’S FINE
As Matt Corby shaped his third studio album — hailed by Rolling Stone as “a glimpse of the sonic sophistication” — the creative vision evolved alongside the music. The visual direction drew from contrast: naïve, hand-drawn illustrations clashed against a jarring fluorescent palette. A playful facade laced with contradiction — hinting at the deeper emotional weight buried within the songs.
Communion Records UK
“Corby's most innovative, sonically adventurous and resonant album yet.”
— BroadwayWorld
In collaboration with illustrator Niqui Toldi, we threaded darker life concepts through the playful illustration style — visual 'Easter eggs' hidden beneath the buoyant, joyful aesthetic. Details designed for discovery, revealing deeper emotional truths through repeat viewing. A world built on duality: bright on the surface, heavy underneath.
Working side by side with Corby, we shaped a hand-crafted world of tension and duality: vulnerable yet composed, light yet heavy. Every element — from artwork to digital activation — was designed to feel intimate, subversive, and human. An invitation not just to listen, but to linger between the lines.
The creative language extended seamlessly across the campaign — from the album artwork and digital assets to out-of-home, street posters, music videos, and a long-form documentary film. Every expression carried the same layered tension: playful on the surface, revealing deeper emotional undercurrents for those willing to look closer.