Creative Leadership—Oversight—Storytelling.
He has helped shape the creative footprint of some of the world's most influential brands, including MTV, Channel V, Foxsports, Universal Music, and Live Nation, leading major rebrands, global campaigns, and original content that walks the line between high art and high impact.
He has led three acclaimed creative agencies, including the renowned design house Where There's Smoke, and built a legacy of work that punches above its weight, often in collaboration with the most influential artists, athletes, and cultural disruptors on the planet.
He has been the creative force behind a generation of boots-on-stage music stories, where brand, performance, and culture all collide. He brings deep experience in brand partnerships, helping brands not just show up in culture, but cement their place in it meaningfully. His work bridges the commercial and the cultural, delivering stories that move audiences and build long-term brand equity.
His leadership style is simple: talk is cheap, do not sit on the fence, roll up your sleeves—the proof is in the work.
He has an insatiable appetite for popular culture. He is a father, skateboarder, and surfer, and remains a passionate Art Director, Filmmaker, and Jesus and Mary Chain fan